McDonald’s Gartenparty
Art Direction and Campaign Design

The McDonald’s Gartenparty was a huge campaign to promote sales of seasonal burgers and sides in summer 2025 in Austria. The campaign focused on promoting the variety of fresh dishes offering also many vegetarian options. Within my team I had the chance to create the visual concept and all designs for the campaign. Also I joined the product shootings as a junior art director and got an insight into the filming of the commercial.


Created in Vienna as a Junior Art Director at DDB Wien, 2025